Seamless real transactions made possible with the help of digitalization, which resulted in 500% jump in hits & 40% increase in conversions.
Starting out back in 2015, PropertyOK had only one goal to push it forward - to make property listings truly accessible for customers. At the time, most other platforms that ruled SERPs were notorious for having irregular data which was rarely updated.
What was left for users were newspaper listings which were often not genuine, making the matter worse for customers to move into their dream homes. The need was clear; a portal or platform that could connect authentic sellers and buyers coupled with proper follow-ups and faster closing of property deals.
We believe home hunting should be a happy experience for everyone. with PropertyOK, our customers easily find credible sellers and close deals faster than any other platform in the market
Searching for properties to move in is generally considered a time-heavy process, as there are too many things to be just right for a successful purchase. Like prospective buyers, agents also find it hard to use existing portals and platforms to reach out to genuine customers.
While the PropertyOK team had a version of their website running on WordPress, it was soon evident that the website wasn't capable enough to handle, convert, or perform well in Google search in its existing state.
NeoITO came in as a technology enhancer for PropertyOK, helping them become truly versatile in the property market and be the best performing property portals in the market today.
Creating an accessible platform/website for property agents and prospective buyers to quickly close deals was the primary requirement of PropertyOK. On discussion with their team, we found 4 challenges that could potentially change the market opportunities for PropertyOK.
We found that the existing website was limiting PropertyOK to fully realize its options in the property market, making a website revamp quite inevitable.
Property OK was looking for a user-friendly website to drive more conversions. We struck the right chord with the property sellers and buyers by revamping the overall performance of the website at every level, which drastically improved SERP ranking and conversion rates in record time
PropertyOK now tops the list of organic listings in search results in specific geographies. With it's wide acceptance among agents and prospective customers, they are now a stable presence among property listing platforms in India
NeoITO helped PropertyOK to boost their conversion rate by a whopping 130%, resulting in a 50% yearly growth. Now PropertyOK is one of the most preferred real estate platforms in India with expanding clientele.
Waitwhile has seen tremendous growth scaling our revenues by 5X and tripling our number of paid customers. NeoITO has been a great development partner and an important contributor to our success.
